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Variação com o posicionamento da empresa
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Para ações promocionais e nas redes sociais
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Dentro do nicho de seguradoras, a BV\ vem ganhando espaço com marcas personalizadas e diferenciadas para os corretores franqueados Life Planners da Prudential do Brasil. Para a corretora franqueada Francimara Nunes o desafio era desenvolvermos uma marca que transmitisse segurança, proteção, vínculo e responsabilidade. Em cima dessas necessidades, unificamos as letras F e N e as entrelaçamos como base de um cadeado, ressaltando os conceitos pedidos. Para as redes sociais e ações promocionais, fizemos uma pequena variação da marca, deixando-a com as letras enviesadas em uma construção exclusiva.