Aplicações abaixo: a construção da marca e a sua identidade visual institucional e para as redes sociais, com um conceito amplo focado na expressão "a Keep descomplica". Em conjunto com o site foi lançado o portfolio comercial da empresa.
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A necessidade: desenvolver a marca de uma empresa que irá prestar serviços de consultoria e planejamento financeiro (pessoal, familiar e empresarial), educacional, gerenciamento de riscos, consultoria empresarial e sucessão de bens e inventários. Objetivo: transmitir no nome e no propósito o conceito de tranquilidade, controle, planejamento, futuro e família. Solução: As letras iniciais minúsculas das 2 sócias (Annik e Carol), sugerem o infinito, o futuro, os ciclos, o olhar sereno e focado. Junto às iniciais, foi adicionado o propósito da empresa: Keep The Future. A expressão em inglês favorece a abrangência do conceito (algo próprio da língua).